您应该对旧内容使用的 3 种内容优化策略

mitaparvin7896

Can you believe that years-old content from your blog is still useful? Like a prized antique, it's eager to be polished and put back on the market to generate income for you. With some optimization tactics, you can breathe life into it, and it will find its way to the top of the search engine results pages (SERPs). Chances are, customers have already been exposed to your older content, but haven't found much value in it, so they'll quickly move on to fresher content. If this is the case, you are wrong Australia Phone Number List Lost Lots of sales opportunities. Google prefers fresh content over old content, and so do your customers. They're interested in new content because it's up to date and more likely to contain actionable answers to their questions. So, what counts as old content? Its content contains products or services you no longer use, links to unavailable websites, old images, and covers outdated topics that are no longer relevant to your current business status. When you optimize your blog’s old content: You make your site better crawlable by Google Your blog gains a reputation as an authoritative site Your e-commerce business





The organic traffic to your store increases. You convert more customers and make more sales. The content optimization strategies we are going to share with you have been tried by other successful e-commerce blogs and resulted in a positive return on investment. You can do the same. Strategy One: Capture Your Headlines “You should write great headlines” The above statement may not be a hard-and-fast commandment, but it is a firm reminder of the importance of headlines. Statistics show that 80% of readers never get past the headline, but when you optimize it, you'll attract them in no time. So ditch the uninteresting headlines of old content, as Charlie Meyerson urges. “Assuming your audience isn’t interested, write a headline that highlights the most compelling and irresistible part of your content.” —Charlie Meyerson, award-winning journalist How to use headlines to highlight your content? Use Stronger Words When using strong words in a headline, it has the effect of grabbing the reader's attention. They engage your audience with your content. Conversely, weak words can make your title unattractive and should be replaced with strong words. The table below shows examples of weak words and some suitable substitutes.